About Spoonfuls of Stories

Cheerios Spoonfuls of Stories began with two simple goals: to help young readers grow their minds and to put books into the hands of millions of kids.

For the past 8 years, Cheerios has given away more than 40 million books in boxes and donated more than $3.2 million to First Book to help provide new books to kids who don’t have books of their own.

It’s all part of the commitment of Cheerios to help you provide a healthy, nutritional and educational foundation for your growing child.  It’s the very same reason we make Cheerios Cereal® with 100% natural whole grain oats, 1 gram of sugar and no artificial colors or flavors.

For more information on Cheerios Spoonfuls of Stories, see www.spoonfulsofstories.com.

About First Book

First Book provides new books to children in need addressing one of the most important factors affecting literacy – access to books. An innovative leader in social enterprise, First Book has distributed more than 65 million free and low cost books in thousands of communities.

First Book supports the hardest to reach children and elevates the quality of the programs that serve them. First Book improves the quality of these programs by providing high quality books and educational resources and enhancing their overall effectiveness. Collaboration with First Book elevates the quality of education for the children who need our help the most.

For nonprofit organizations interested in receiving books from the 100,000 Book Giveaway, please view How the Challenge Works.